Now you have a great product on the market; your sole aim is to get it out there to your customers. After creating your online presence and selling your product online, you have to get your product into store and distributors can help you do so. Distributors are an integral part of marketing and sales for businesses. Distributors help you reach small and remote customers and they can decide how to facilitate in marketing your product. For you to get a distributor to prioritize your product, you must know how to present and advertise your product to them. So let’s take a look at tips on how to market your product to distributors:
Create Marketing Objectives
For distributors to help you sell your product, you have to incorporate the distribution strategy into your business objectives. If you are looking to expand your business in your sector, you should search for a distributor that has enough experience in the industry. Distributors are more likely to market your product if they have matching interest with you. If your aim is to grow your business by creating a strong bond with your valuable customers, then you can assign the responsibility to distributors, and this will enable you to focus more on other aspects of your business.
Help Distributors to Sell
Just like its necessary to sell distributors, it is necessary for you to help them sell to their retailers and customers alike because this will help you improve your total sales as well. Business analysts consider this process as a way of driving business growth through measurable channel marketing. You can quickly build sales by forwarding leads to distributors through advertisements, and recommending your authorized distributors to your customers. This will help you gain your distributor’s trust as well as that of your customers and can lead to more sales thereby improving credibility with distributors. Also set up incentive programs offering distributors rewards for selling more of your products such as rebates, higher discounts, and extra marketing funds.
Good Product and Company Presentation
If you truly believe distributors are important for your business, you should ask for a sales representative to develop channel sales. Create an excellent presentation that representatives can use during meetings with distributors. Be sure to include information on sales of your products to showcase how they can benefit from your business. List the support you are willing to offer such as product training, promotional material, and marketing forms. Include your requirements for a stable relationship such as discounts, commercial terms, and stock holding level or minimum order value.
Social media is now one of the best marketing tools. You can search for distributors online through social media pages such as Facebook, Instagram, Twitter, LinkedIn, and Snapchat. Through their social media profiles, you can evaluate their reputation and services. You can seek advice from successful producers on how they found distributors and their results.
By following these guidelines, distributors will be able to market your products in their comfort zone making it easy for them to deal with you and also increase your sales, reputation, and credibility.