How To Differentiate Your Product
The sole aim of creating a product is for sales which eventually lead to profit making. Recently, there has been intense competition in the market; manufacturers are producing the same product as their competitors. This product will undoubtedly have the same content, size, taste, process and so on.
For manufacturers hoping to make major sales, there is a need for differentiation of your product from the competitors.
Highlighted below are ways to make your product stand out in the market.
Have A Different Look
Looking different can be in differentforms, such as
- Resizing your product to something portable
- Using different packaging material to stand out.
- Branding: Get yourself a goodgraphic designer to help with your product design. Placing more creative energy into your branding will draw out a sense of uniqueness.
Take Your Time
Taking your time will require you to slow down. This is the best way to increase your understanding and monitor for quality control issues with your product. This opens room for correction which will not only increase the quality of your product, but also reinforce the value. For example, each Rolex takes a year to manufacture.
Differentiate Your Product By Origin
Most producers love to make use of their brand name, but in reality a differentiating factor is the origin of the product. For example, a dog food company named “Pet Naturals of Vermont,” includes a hint of the product’s background reinforcing a sense of safety, reliability, and it makes the product standout.
Revealing The Limitations Of Other Brands
Consumers who write reviews on products tend to use them. Some of these reviews disclose the weakness of your competitors’ product. Adding a product description reinforces the positive attributes of your product, but it also discloses it’s limitations, such as the size and weight. Doing this adds a layer of protection from negative reviews.
Feature A Simple Feature Or Ingredient
Adding new features to your product will not hurt in differentiation. For example, with the production of liquid soap, you can be creative when deciding which perfumes to add, distinguishing your soap from others on the market.
In conclusion, imagine you step into a supermarket, among all the products you see on the shelves, what makes a product appealing and most desirable to a customer? Focus on the product attributes that will set you apart, and in time your product will be the talk of the town.