Twist Brite

About Twist Brite

Twist Brite is a family-owned lighting company dedicated to developing patented, problem-solving products that make everyday lighting simpler, safer, and more convenient. Our innovative LED lighting solutions deliver clear, easy-to-understand consumer benefits while creating strong retail opportunities through impulse purchasing and cross-merchandising across multiple departments. By combining practical innovation with everyday functionality, Twist Brite offers retailers unique products that stand out in a mature lighting category and encourage demonstration, trial, and repeat purchases.

Twist Brite Emergency Backup Bulb

• Emergency light during power outages
• Built-in rechargeable battery automatically charges while installed
• Provides light even when removed from the socket
• Twist activation allows instant use as a portable light source
• Provides up to 6–8 hours of emergency illumination
• Functions as a standard everyday LED bulb
• No wiring, generators, or additional equipment required
• Ideal for storms, blackouts, camping, garages, basements, closets, and emergency kits
• Self-contained safety product consumers immediately understand
• Easy product demonstration that instantly communicates value
• Strong impulse-buy appeal for checkout lanes, end caps, seasonal displays, battery sections, flashlight displays, generator displays, and emergency preparedness merchandise
• Excellent cross-merchandising opportunities throughout hardware, home improvement, camping, automotive, and emergency preparedness departments

Twist Brite Twist-to-Dim Bulb

• Built-in dimming control directly on the bulb
• No dimmer switch installation required
• Continuous brightness adjustment from full brightness to comfortable low light
• Works in virtually any standard lamp or light fixture
• Ideal for reading, nurseries, bedrooms, offices, gaming rooms, workshops, hospitality, and senior living
• Helps reduce glare and eye strain
• Perfect for households with multiple lighting preferences
• Flicker-free lighting design
• Simple mechanical operation—no apps, Wi-Fi, Bluetooth, or smart home setup required
• Patented design with a unique consumer benefit not found in traditional LED bulbs
• Creates multiple lighting experiences from a single bulb
• Easy product demonstration that instantly communicates value to retailers and consumers
• Strong impulse-buy potential for checkout lanes, end caps, and feature displays
• Excellent cross-merchandising opportunities in lighting, books, baby, gaming, office, home décor, hospitality, and wellness departments